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NYC launches "Recycle Everything" ad campaign


08:30, July 30, 2013

NEW YORK, July 29 (Xinhua) -- New York city on Monday launched a new "Recycle Everything" public information campaign to promote recycling and announced the expansion of the organic food waste recycling program.

The campaign and the expansion of our organic food waste recycling program shows how far New York has come in managing the 11,000 tons of waste generated every day, said Mayor Michael Bloomberg.

"These ambitious policies will save at least 60 million U.S. dollars in taxpayer dollars and have a significant environmental impact, making them the type of investments we need to secure the City's future," he added.

The initiatives are part of the City's work to double the recycling rate to 30 percent by 2017 and follow the largest expansion of the recycling program in 25 years with the processing of all rigid plastics that began last spring.

In total, metal, glass plastic and food waste, textiles and electronics account for 80 percent of the total waste stream and the public information and collection services will help divert materials that can be recycled away from landfills.

The "Recycle Everything" public information ads feature a collage of iconic brand imagery refashioned over everyday items: a plastic bottle, soda can, food can, yogurt container and a magazine.

The ads will run in newspapers and magazines beginning July 29 and will be posted in newsstands, transit shelters, subway cars, on taxi tops and the Staten Island Ferry in the week of Aug. 5.

Mayor Bloomberg also announced the expansion of the organic food waste recycling program to select buildings in Manhattan with communities in Brooklyn and the Bronx to follow this fall. The program is expected to reach more than 100,000 residences by 2014.

Organics collection has begun in some apartments in Manhattan and its total weight of trash has plummeted by 35 percent and households are recycling about one pound of food scraps each day.

In addition to the voluntary residential food waste recycling pilot, the city begins food scrap collection at green markers throughout the five boroughs. Households that choose to compost but are not in the pilot areas for collection can bring food waste to sites across the city, where it is used for composting at community gardens and for other environmental programs.

Organic waste accounts for more than 35 percent of the total waste stream, and recycling will divert it from landfill to be composted or converted into energy.

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