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Phulay bay charms

By Zhang Yu'an (China Daily)

14:46, July 15, 2013

Phulay Bay combines nature and traditional Thai architecture seamlessly. (China Daily)

Thailand is becoming an increasingly popular destination for Chinese travelers, but if you are looking at escaping the crowds, opt for a seaside retreat. One of the better choices is probably Phulay Bay in Krabi, in southern Thailand.

Set on the shores of the Andaman Sea, Phulay Bay, the first Ritz-Carlton Reserve worldwide, is a striking 54-villa and pavilion boutique hotel offering views of the naturally rugged shoreline and iconic limestone karsts.

Thai for "where the mountains meet the sea", Phulay Bay is also another combination - that of nature and traditional Thai architecture. The resort makes use of existing vegetation as privacy screens throughout the grounds, according to Ana Gorjao Henriques, general manager of Phulay Bay, and is designed by renowned Thai architect Lek Bunnag.

The design philosophy is to create low-rise suites and villas with private panoramic views of the sea, the gardens and the karst landscape.

Opened in 2009, the resort receives guests mostly from Western countries, South Korea and Japan. But the demographics are changing.

"Guests from the Chinese mainland and Hong Kong are now our 5th biggest source of business, with year-on-year growth of 28 percent compared to last year," says director of sales and marketing Roberta Pellacci.

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