人民网首页People's Daily Online

Photo

Hong Kong intangible cultural heritage debuts at 4th CIIE

The photo shows the Hong Kong Intangible Heritage Pavilion built by imitating a matshed theater, at the 4th China International Import Expo (CIIE), National Exhibition and Convention Center in Shanghai, Nov. 9, 2021.

Bottles of fragrance spray, derivative products with IP licensed from the British Museum, on display at the National Exhibition and Convention Center (Shanghai) during the 4th CIIE, Nov. 9, 2021. (People’s Daily Online/Xian Jiangnan)

Derivative IP from world-renowned museums dazzles at 4th CIIE

A series of products with derivative intellectual property licensed by world-renowned museums have dazzled attendees at the ongoing 4th China International Import Expo (CIIE) in east China's Shanghai. The display includes derivative products from six renowned overseas museums, including the British Museum, the Louvre and the Metropolitan Museum of Art, together with IP licensed by Chinese museums, attracting many art lovers to check out the colorful displays of art-inspired products.

A look at 4th CIIE

A staff member promotes personal decoration products via livestreaming at the Consumer Goods Exhibition Area of the 4th China International Import Expo (CIIE) in east China's Shanghai, Nov. 9, 2021.

CIIE: where global diversity meets China's dynamic market

Previous1 2 3 4 5 6 Next