New PV stimulus package to offset EU barriers (3)

EMERGING MARKETS

Tapping emerging markets is being seen as an effective way to offset losses in the EU market, industry insiders said.

"There is huge demand for PV products around the world. We don't necessarily have to focus on the European and U.S. markets," said Qian Xiping, director of the new energy department of the information and technology commission of the city of Xinyu in Jiangxi.

Overseas sales at Jiangxi Risun Solar have dropped to a third of the company's total production due to strategic restructuring, according to Zhang.

The company began shifting its business focus to Asia after the EU began its anti-dumping investigation against Chinese PV products last year. About 80 percent of the company's sales are in India.

Chinese PV companies are also building factories in emerging markets in order to facilitate market access.

China Sunergy Co., Ltd., a specialized solar cell and module manufacturer in east China's Jiangsu Province, has already started shipping solar modules from its plant in Istanbul to customers elsewhere. The Turkey plant is the company's second-largest plant.

Jiangxi Risun Solar is building a factory in Latin America and is considering building one in Algeria.

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