Owen is the brand ambassador for a privately owned company to encourage youth to play football in urban areas.
Owen, who announced his retirement from football at the end of this season, identified the SoccerWorld partnership as an area he will concentrate on post-retirement.
“There are two main things I want to do in my retirement: one is commentary on Premier League football and the other is to represent and encourage young players and share advice on how to be a professional footballer," he stated.