New generation of directors emegging
Zhao Wei’s recent directorial debut "So Young", with its nostalgic themes, harvested over 700 million yuan at the box office. Xu Zheng’s directing debut "Lost in Thailand" raked in a staggering 1.24 billion yuan and remained on the throne of the Chinese box office. Stephen Chou’s "Journey to the West: Conquering the Demons" was a close runner-up in second place, with James Cameron’s "Avatar" in third.
It seems that the time for a new generation of directors is upon us, with young, new talent emerging, tackling narratives that reasonate with the their target audiences. And they do it Hollywood style, on a big budget with a star-studded cast.
Raymond Zhou said, "These young filmmakers have more solid techniques in film narrative. That is very new, because in the old times, film makers tend to look down upon those techniques and say that this is something that belongs to Hollywood. But in the new and young directors they don’t see it that way, they see a technique as a technique and you can use it for your own good."
3D: Double-edged sword
3D is another clear-cut issue when it comes to the Chinese movie market. China has the most 3D screens in the world. The usual practice in most countries is to screen both the 2D and 3D versions, but in China, only the 3D version is released. Disgruntled customers are left with no choice but to pay more to have a 3D experience. What’s more, despite the 3D propaganda, very few are actually shot in 3D resulting in lower quality films.
Raymond Zhou said, "I feel that 3D technology is a double-edged sword. To convert those films from 2D to 3D is actually a lazy and cheap way to make a quick buck."
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