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Wedding planners learn the ropes to tie the knot (3)

By Caroline Berg (China Daily)

10:47, May 27, 2013

The ABC option costs 9,000 yuan ($1,460) and the CWS option costs 18,000 yuan. Accommodation and meals aren't included and classes meet daily from 9 am to 5 pm.

Ling believes enrolling in an accredited program such as WBW was "absolutely necessary" to successfully capture the luxury wedding demographic.

WBW's program, which includes 610 pages of content in its English version, was translated into Chinese.

"The institution of marriage is a universal thing, but we authorize our licensees to make changes to the curriculum based on local customs," says Wright, CEO of WBW, which was founded in the US in 1968.

Course content is enriched through adding etiquettes to equip wedding planners with professional knowledge in various fields and also feature Chinese-style wedding practices, such as the red sedan, the couple bowing to one another, serving tea to parents and lively banquets.

Weddings Beautiful China has enrolled about 200 students and about 97 percent have received certification, according to Vasquez.


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