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Japanese firms look to other markets (2)

(China Daily)

08:23, February 19, 2013

Mine's organization promotes trade and investment. It is organizing Japanese companies to participate in trade fairs in China between March and May.

The Ministry of Commerce said foreign direct investment from Japan to China rose 16.3 percent year-on-year in 2012, compared to 55 percent in 2011.

But he still believed Japanese investors are largely committed to China, given that overall FDI inflow to the country declined by 3.7 percent.

And there are early signs of improvement. Major Japanese vehicle brands, such as Toyota, Nissan and Honda, have seen sales rebound since November. Losses from tourism are balanced by an unexpected surge in business visits last year, Mine said.

Mine was confident that China is a market of great opportunities and Japan's expertise in technology and services can help China achieve its goals.

"We are actively promoting China's business potential. That's why we are keen to see relations improve as soon as possible."

Traditionally, multinational corporations came to China to benefit from low prices and costs but now most come for market access, said Dan Steinbock, research director of international business at the India, China and America Institute in the United States.

"Therefore, smart MNCs know that they can still enjoy cost-efficiencies in China's smaller cities, inland and the west — and that China's leading cities are about to become global market engines and thus very attractive destinations for FDI for years to come," Steinbock said.

But the economic interdependence between China and Japan is asymmetrical, said Chen Zhimin, dean of the School of International Relations and Public Affairs at Fudan University in Shanghai. "With China's fast development, the relative importance of Japanese investment is dwindling. In contrast, the success in the Chinese market, to some extent, defines the overall competence of Japanese companies."


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