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SAP identifies a fruitful market (3)

By Gao Yuan (China Daily)

13:51, February 04, 2013

In the meantime, he also stressed if SAP could continue to build scale and channels for customers in east coast regions, the scale of revenues generated from privately owned companies could be as big as that from SOEs.

"SAP has seen rapid growth in China over the years as more Chinese companies started to embrace new technology to boost operating efficiency," said Gene Cao, a senior analyst at Forrester Market Advisory Co Ltd.

With continuous investment in China and localization speeding up, SAP's performance in China this year could be better, Cao said.

Global spending on enterprise software may jump by 6.4 percent to $296 billion this year, faster than the 3.3 percent growth pace recorded in 2012, Bloomberg News reported, citing research company Gartner Inc.

Researchers also raised the overall estimate of spending on information technology, saying that uncertainty regarding an upturn in the world economy is "nearing resolution", it added.

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