Latest News:  


Going 'green' proves lucrative for farmers (3)

By Xie Yu  (China Daily)

13:49, February 04, 2013

Another specialized cooperative, Jianlu (which literally means "healthy and green"), also based in Chongming, produces 15,000 tons of high-quality "green" cauliflowers and 1,000 tons of asparagus annually, said its manager Zhao Shuyuan. It makes an annual profit of 10 million yuan by selling the products to the domestic market and exporting to South Korea and Southeast Asia.

Compared with farmers' cooperatives such as Qimao and Jianlu, organic farms such as Tony's Farm run an even more lucrative business.

It charges 9,980 yuan for an annual membership card, which is worth half a week's allocation of fresh, organic vegetables.

The company has rented a plot of 108 hectares in Chongming since late 2011 and began cultivating the soil and improving the water quality for a total investment of 250 million yuan.

Zhang Tonggui, founder of Tony's Farm, said revenue in Shanghai is expected to exceed 100 million yuan. His target is to bring the revenue up to 1 billion within five years.

Investors have been increasing input into the agriculture sector in recent years, especially in the high-end organic food production and deep-processing industries.

A report released by ChinaVenture Group showed the agriculture industry has become increasingly popular among investment institutions since 2010. A total of $887 million flooded into 22 venture capital and private equity funds in the last quarter of that year.

During the first three quarters of 2012, a total investment of $214 million poured into the agriculture sector from 37 PE/VC funds.

【1】 【2】 【3】 【4】 【5】


Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. Frigates conduct drill, patrol in S. China Sea

  2. Rare birds and wetlands protection

  3. Welcome to the coldest village on Earth

  4. A long journey that will help all women

  5. Telecom ring scammers going to jail

  6. China's weekly story (2013.01.27-01.31)

  7. Psy stages first commercial show on Chinese mainland

  8. Cinema guide for Spring Festival 2013

  9. EU telecom demands raise tensions

  10. Ministry acts on dairy safety

Most Popular


  1. A long journey that will help all women
  2. An easier ride, but for some only
  3. U.S. further placates Europe while turning to Asia
  4. China's year of challenges
  5. Rice imports not a threat to food security
  6. Getting workers their wages on time
  7. Clean Your Plate Campaign
  8. On the Road to Recovery
  9. The Internet needs a safety net
  10. Pollution prompts concern

What’s happening in China

China's weekly story (2013.01.27-01.31)

  1. 2 killed in suspected boiler blast in Zhejiang
  2. Man purchases eight rail tickets to beat travel rush
  3. Ministry acts on dairy safety
  4. Snow, rain to affect travel across China
  5. Vowing to be different with the nuptials