For the time being, Jamie decides to vend less because of cold weather and has started to make kitchen video clips instead. He has just finished one clip demonstrating the making of Spanish tortilla to the audience, whom he expects to be "anyone who wants to try something new", and published it on his Weibo page. Jamie hopes to convey two attitudes on cooking via his video clips.
On the one hand, everybody can easily make good western food at affordable prices at home. On the other hand, he wants to appreciate the Chinese culture, and offers alternatives to western ingredients to make his recipes relevant.
Jamie gives no sure remarks on the future except for one thing. "I will stay here and have a restaurant set up in China soon," he said, "If Beijing doesn't work, I'll move to Shanghai; if Shanghai doesn't work, then I'll try Shenzhen...."