Public acclaim official media's use of internet slang (2)

Users of Weibo, China's Twitter-like microblog, said it indicated an important change at the newspaper.

"Great! Official media should keep pace with the times like this," a Weibo user, "Wuxianwuyin," commented.

Chinese netizens often coin popular slang to vividly and humorously interpret current social phenomena and get across public voices.

However, inevitably, many of them are recognized as too colloquial to be used in formal writing. That seemed to be even more the case with official media, which typically leaves the public with a solemn and serious impression.

According to an online survey by Chinese news portal ifeng.com, 65.96 percent of 53,316 people polled supported official newspapers and journals using some Internet language.

Among the supporters, 43.66 percent thought the wording may better reflect the public's true demands and opinions.