Five-time CIIE participant: CIIE connects Iranian firms with wider Chinese market

The ninth China International Import Expo (CIIE) offers new opportunities for Iranian enterprises to deepen cooperation with global markets, said Amir Hashemi, who heads the China representative office of the Iranian Trade Center and the 49 Group, and is attending the expo for the fifth time.

In his view, the CIIE is not only an important platform for showcasing products and export capabilities from around the world, but also a key gateway into the Chinese market, a place to find business partners and fostering long-term economic and trade cooperation.

"The CIIE provides enterprises from various countries with an important channel to understand the Chinese market and explore cooperation opportunities," Hashemi said. He noted that participating companies can not only showcase their products and export capabilities, but also gain insights into China's market demand, explore ways to enter the Chinese market and establish connections with Chinese businesses. In his view, one of the CIIE's key values lies in effectively linking those companies' home markets directly with China's.

The Iranian Trade Center, with offices in Beijing and Qingdao, is operated by 49 Group. According to the organization, its business covers import and export management, finance and investment, legal services, exhibition services, international logistics and transportation, as well as digital services.

Regarding this year's goals for CIIE, Hashemi said the Iranian Trade Center hopes to use the CIIE to help businesses better understand the Chinese market and familiarize themselves with ways of conducting trade with China, while exploring opportunities to establish long-term partnerships. "Our goal is to connect the domestic markets of these countries with the Chinese market," he added.

From his first appearance at the expo to his fifth, Hashemi's continued engagement reflects the long-term interest of international trade organizations in the Chinese market and the CIIE as a platform for opening-up. As China continues to advance high-standard opening-up, the expo is creating more opportunities for businesses worldwide to share in the potential of the Chinese market and deepen international economic and trade cooperation - with new avenues for Iranian and Chinese enterprises in particular.