Global goods meet opportunity at CIIE

Exhibitors from around the world have crossed oceans to gather at the China International Import Expo (CIIE) in Shanghai, coming to China in search of new opportunities. From handmade cashmere shawls from India and additive manufacturing technologies from the United Arab Emirates to specialty food products from Brazil, vodka from Russia and cleaning products from Italy, exhibitors bring distinctive products and innovative achievements to the expo.

Among the five exhibitors interviewed, some are regular participants who have attended every edition, while others are returning for a second time, hoping to forge new partnerships. Their journeys to China reflect a shared confidence in the potential of the Chinese market. Through the CIIE, they seek to gain a deeper understanding of market demand, connect with potential business partners and explore new business opportunities.