Flowery headwear leaves European travel influencers with beautiful memories in SE China's Fujian

Chinese and foreign travelers are seen in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

Travel influencers from Europe got a taste of the local culture in Xunpu, a fishing village in southeast China's Fujian Province, by trying their hand at the iconic flowery headwear.

The headwear is a hallmark of the "Xunpu Women Customs," recognized as a national intangible cultural heritage in 2008. Once a tradition among fisherwomen who adorned their hair with flowers, the practice has now blossomed into a widespread fashion trend. Today, it can be seen on the streets, with men, women, children, and even travelers from around the world wearing it.

This headwear is often likened to a flowing "head garden." European travelers wandered through the streets, pausing to take photos by the oyster shell wall, where the timeless charm of the East was reflected in Western faces.

Photo shows Xunpu fisherwomen wearing flowery headwear in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

A travel influencer from Europe wears flowery headwear in Xunpu village, Quanzhou, southeast China's Fujian Province. (Photo/Lu Zhen)

Photo shows a tourist wearing flowery headwear in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

Photo shows a travel influencer from Europe wearing flowery headwear in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

A European travel influencer wearing flowery headwear poses for a picture with a local woman in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

Photo shows a travel influencer from Europe wearing flowery headwear in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

A local woman pins a flowery headwear for a European travel influencer in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

Tourists wearing flowery headwear take photos in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)

Tourists wearing flowery headwear take photos in Xunpu village, Quanzhou, southeast China's Fujian Province. (People's Daily Online/Li Changqian)