Tennis events bring opportunities to businesses in Jingshan, C China's Hubei

Tennis events in Jingshan, a county-level city under Jingmen in central China's Hubei Province, have continuously injected momentum into the city.

By capitalizing on its strong tennis culture, Jingshan, known as "the city of tennis in China," has launched tailored, high-quality services to meet growing consumer demand spurred by these events.

Photo shows a promotional display at a supermarket in Jingshan city, a county-level city under Jingmen, central China's Hubei Province. (Photo/Luo Rong)

To make the most of the tourist influx during tennis competitions, the city has rolled out targeted policies to attract visitors. Shops in Jingshan's Tennis Village offer creative cultural products, handmade accessories, and Pueraria Mirifica root powder, while convenience stores at Jingshan Sports Center sell snacks for event-goers. Supermarkets in scenic areas stock keychains and notebooks, appealing to both parents and children.

People watch a tennis event at a convenience store in Jingshan, a county-level city under Jingmen, central China's Hubei Province. (Photo/Luo Rong)

During tennis events, the city's supermarkets and convenience stores in surrounding areas receive targeted support from customer managers. Technical teams visit shops to help owners set up equipment and optimize viewing angles, turning them into hubs where visitors can watch matches live and take photos.

A sales manager guides a shop owner in reviewing sales data at a shop in Jingshan, a county-level city under Jingmen, central China's Hubei Province. (Photo/Luo Rong)

At 7 p.m., Chen Xia, the owner of a store, sets her phone on a desktop stand, displaying neatly arranged handmade tennis keychains and local rice.

A sales manager assists a shop owner with livestreaming to showcase specialty products at a store in Jingshan, a county-level city under Jingmen, central China's Hubei Province. (Photo/Luo Rong)

Chen now livestreams for an hour every day. During events, she shares amusing stories from the matches and promotes local specialty products. During off-peak periods, she discusses tennis culture and chats casually with viewers. This not only drives sales for her own shop but also helps local farmers showcase their products.

"Online sales now account for 40 percent of total sales, and even outside event periods, regular customers continue ordering through our livestreams," she said with a smile.

The livestreams have not only boosted her shop's popularity but also brought Jingshan's tennis culture and local specialty products into the public spotlight.