Int'l brands launch Year-of-the-Horse-themed products to compete in Chinese Lunar New Year market

This photo taken on Jan. 24, 2026 shows Year of the Horse themed decorations at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province. With the Year of the Horse approaching, many international brands have incorporated Chinese zodiac culture and traditional Chinese design elements into their products, launching Year of the Horse editions to compete in the Chinese Lunar New Year market. (Xinhua/Guo Cheng)

This photo taken on Jan. 24, 2026 shows Year of the Horse themed alcohol at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province. With the Year of the Horse approaching, many international brands have incorporated Chinese zodiac culture and traditional Chinese design elements into their products, launching Year of the Horse editions to compete in the Chinese Lunar New Year market. (Xinhua/Guo Cheng)

A staff member displays a Year of the Horse themed scarf at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province, Jan. 24, 2026. With the Year of the Horse approaching, many international brands have incorporated Chinese zodiac culture and traditional Chinese design elements into their products, launching Year of the Horse editions to compete in the Chinese Lunar New Year market. (Xinhua/Guo Cheng)

This photo taken on Jan. 24, 2026 shows Year of the Horse decorations at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province. With the Year of the Horse approaching, many international brands have incorporated Chinese zodiac culture and traditional Chinese design elements into their products, launching Year of the Horse editions to compete in the Chinese Lunar New Year market. (Xinhua/Guo Cheng)

A staff member displays Year of the Horse themed clothes at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province, Jan. 24, 2026. With the Year of the Horse approaching, many international brands have incorporated Chinese zodiac culture and traditional Chinese design elements into their products, launching Year of the Horse editions to compete in the Chinese Lunar New Year market. (Xinhua/Guo Cheng)