On November 28, 300 beef cattle from Zhenyuan Alpine Animal Husbandry and Return Breeding Co., Ltd. would be put on the market, with a production value of more than 2 million yuan.

The company is located at Nankang Village, Yuanyi Hani Lahu Autonomous County, Pu'er City. It covers an area of 26 Mu and raises more than 500 beef cattle in all. The Nankang Villagers' Committee and 21 archival poor households have bought shares in the mode of "5+1" industrial poverty alleviation and benefit linkage mechanism, and participated in dividend sharing, so as to increase their income and be better off.