On the morning of November 10, the China Specialty Coffee (Roasting) International High-end Forum was held in Pu'er.

Among attendees were Dong Hua, Deputy Governor of the Yunnan Provincial People's Government; Wei Xing, Secretary of the CPC Pu'er Municipal Committee; Wang Minzheng, Director of the Department of Agriculture of Yunnan Province; David Roche, Executive Director of the Coffee Quality Institute (CQI); Connie Blumhardt, publisher of Roast magazine; and Zhou Jiawen, Head of China, Eco Agro Industrial Corp. Ltd.

At the launch ceremony, Dong, Wei and other guests jointly launched the crystal ball, witnessing the launch of Roast Magazine Asia.