On June 29, the Palace Museum and Alibaba held a strategic cooperation agreement signing ceremony in the Forbidden City. As the Palace Museum now has its online shop on alitrip.com, tourists can buy their tickets to the Palace Museum on alitrip and by scanning the two-dimension code or their ID cards, they can then go directly into the museum.

According to their agreement, the Palace Museum will expand its influence through the network by opening the online shop on alitrip.com. Apart from selling tickets online, there are also genres including arts, culture, and publication of the Forbidden City. Though the cooperation with e-commerce giant Alibaba, tourists can have a more comprehensive understanding of the Forbidden City and enjoy better of their tours with modern technology.

Matching up with the Palace Museum’s online shop on alitrip, cultural souvenirs and research achievements about the Forbidden City can also be found on Tmall.com. Netizens and fans of the Forbidden City will have more convenient access to the cultural heritage, and more abilities to learn about the history and value of the Forbidden City.

Based on the palaces of Ming and Qing dynasties in history, the Palace Museum is one of the world's five major museums, and the largest one with the most extensive collection in China. It serves an important role in disseminating Chinese culture. In recent years, the Palace Museum has been devoted in digital constructions. Through "Internet Plus", the culture of the Palace Museum can be delivered in a more diverse form to the public, and at the same time providing the audience with better and convenient services.