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Huawei and Vogue launch first female smartwatch in Australia

(People's Daily Online)    10:59, April 11, 2016
Huawei and Vogue launch first female smartwatch in Australia
The Huawei Watch Jewel and Elegant are available from April 20 for AUD$699 at selected Myer, Harvey Norman and Huawei Kiosks in Australia. (People’s Daily Online/Jing Chen)

SYDNEY, Apr. 11 (People’s Daily Online) -- Huawei Australia, together with Vogue Australia, revealed two new editions to Huawei’s first smartwatch collection designed specifically for females recently.

Following the launch of the Paris Aesthetics Research Center in 2015 and various global events with Vogue, such as Vogue China’s 10th Anniversary celebrated at Milan Fashion week in Italy; this Vogue Australia event demonstrates the next phase of Huawei’s ongoing effort to blur the lines between fashion and advanced technology.

“As fashion trends continue to evolve, wearable technology is now accepted and adopted as a conscious fashion statement. As one of the leading consumer electronics brands globally, Huawei is committed to leading the way in the fusion of technology and fashion to create products that are equal parts aesthetically-appealing, versatile and practical,” Marc Di Giacomo, Head of Consumer Marketing at Huawei Australia said.

Editor-in-Chief of Vogue Australia, Edwina McCann, says technology, like fashion, is something that has and will continue to form part of our personal style. “Fashion influences every aspect of people’s lives, so it is no surprise that we’re starting to see technology evolving to not only make our lives easier, but also fit seamlessly into our everyday style. We’re delighted to be a part of Huawei’s ongoing mission to combine its expertise in technology with innovation in fashion in its latest range of techno-chic wearable technology,” she said.


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(Editor:Huang Jin,Bianji)

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