Many overseas bookstores are vanishing piecemeal as customers have turned to ebooks. Yet a bookstore in Shanghai has showed that print books are still valued by many booklovers. Not only has Zhong Shuge been one of the most popular bookstores in Shanghai, it has been known as the most beautiful bookstore in the city.
The inner architecture of the store – tall and concave ceiling with wooden beams – gives customers a sense of comfort, spaciousness, and serenity. The highlight of inner architecture is the long tunnel flanked by books, denoting the endlessness of learning throughout our live. Customers are welcome to roam around and relish their readings anywhere in the store, and anytime during the operating hours. Or, as if this beautiful environment is not enough, customers are welcome to elevate their reading experience with a cup of coffee.
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