Facebook Twitter 新浪微博 Instagram YouTube Wednesday, Feb. 24, 2016

Posh v not-so-Posh: VERY different fashion boutiques ran by Victoria Beckham and her sister

(Mail Online)    14:53, February 24, 2016

The concrete staircase between the three storeys proves so tricky to navigate that surely only nimble-footed Louboutin-wearers will be able to make it out unscathed

As sisters go, they couldn’t be more different. One is a popstar-turned-fashion designer with a celebrity footballer for a husband, luxury homes in London and Los Angeles and a net worth estimated at £209 million.

The other is a twice married mum-of-four who lives with her parents in a four-bedroomed house off the M25.

But as we revealed in the Mail a few days ago, Victoria Beckham, 41, and her sister Louise Adams, 39, have one interest in common: fashion.

For both own ladies’ clothing boutiques — Victoria’s in upmarket Mayfair and Louise’s in rural Hertfordshire.

At face value, the shops are about as unlike one another as their owners: Victoria’s is a flagship store for her global fashion empire, with heiresses and A-listers for customers, while Louise’s sells cut-price clothes to middle-aged locals.


First impressions

It’s been dubbed a ‘temple of fashion’ — and on arrival at Victoria Beckham Ltd, on London’s Dover Street, it’s not hard to see why. The cream-fronted building has imposing columns down either side and the designer’s name is engraved above the door.

There’s no obvious way in. I stand outside for several minutes before realising that a solid-looking concrete block to the right is, in fact, a sliding door. Handles are clearly so last season.

On the door

There’s not one but two burly security guards, greeting customers with a smile that simultaneously welcomes you in and sizes you up.

Though tourists are encouraged — Posh admits she knows people visit ‘just to look’ — they’re here to stop unsavoury (or scruffy) types.

Absent owner

When her flagship opened in 2014, Posh promised to be a hands-on proprietor. ‘I’ll be on the till, David will be on the door, with Brooklyn [the couple’s now 16-year-old son] as a Saturday boy,’ she said.

Disappointingly, there was no sign of any of the family when I visited this week. But shop assistant Katy tells me: ‘Victoria always pops in when she’s in London — we see her a lot.’

Victoria’s shop is a flagship store for her global fashion empire, with heiresses and A-listers for customers


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(Editor:Yao Xinyu,Bianji)

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