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South Korea uses WeChat red envelopes to lure Chinese tourists

(People's Daily Online)    14:38, February 04, 2016
South Korea uses WeChat red envelopes to lure Chinese tourists
(File Photo)

With Spring Festival fast approaching, South Korea's travel agencies have launched a series of events to attract Chinese tourists, including sending red envelopes through WeChat, a popular social media platform in China, Beijing Times reports on Wednesday.

The Korea Tourism Organization (KTO) announced on Feb. 1 that it will send WeChat red envelopes to Chinese travelers before Feb. 20 and they can receive the "lucky money" by watching a tourism video featuring South Korean star Lee MinHo. The ‘luckiest ones’ can receive up to 200 yuan. 

During the Spring Festival holiday between Feb. 5 and Feb. 11, the KTO will also hold activities to welcome foreign tourists. 

It is expected that Chinese tourists will pay around 156,000 trips to South Korea during Chinese New Year, up 18 percent from the same period the previous year.

(File Photo)

Besides South Korea, Japan has also prepared to welcome Chinese consumers over Spring Festival. 

Japanese official data show that from Feb. 5 to Feb. 14, the average daily number of entry-exit passengers via Kansai International Airport will reach 54,900, setting a record high. And among them, over 60 percent are from South Korea, Chinese mainland and Taiwan.

Foreign tourists spent a total of 167.7 billion yuan in Japan in 2015, a 70 percent increase on 2014, of which Chinese tourists spent some 79.2 billion yuan, making up 40 percent. The per-capita consumption of Chinese travelers reached 16,000 yuan, much higher than that of other foreign tourists’ average of 5,590 yuan.

 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Liang Jun,Bianji)

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