The UK music on the Go project has become very popular in the six metropolises in China. [File photos]
4. UK Music on the Go
From May 18 to July 18, the UK music on the Go project was launched in Beijing, Shanghai, Guangzhou, Nanjing, Wuhan and Chongqing. Co-sponsored by the Cultural and Education Section of British Embassy as well as JCDecaux bus, the project was aimed to promote British pop music in China.
During the period, interactive QR codes on buses across the six metropolises allowed audiences to hear the best of British music on the move with The Selector, and won tickets to the hottest music festivals in the UK. Broadcasting on radio stations, The Selector featured interviews, mixes and exclusive live sessions from some of the most exciting British music artists.
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