An annual “Miss Milk Cow” Pageant was held in Hanoi, Vietnam on October 15, 2015. The champion this year was a 5-year-old cow weighing 1,565 pounds and could produce 59.6kg (131 pounds) of milk, triple times of what an ordinary cow produces.

Being the 10th annual event, the cow beauty pageant beheld 126 cows this year, and promoted related milk products.