Michael Jordan lost again in his legal battle against Qiao Dan Sports as the Beijing Municipal High People's Court has ruled against him in a trademark dispute with the Chinese sports firm.
According to Beijing Evening News, the court said that there is not enough evidences leading to its requested revocation of the trademark and Qiao Dan Sports is not going to revoke its trademark.
The former Chicago Bulls star sued Qiaodan Sports in 2012, saying the sportswear firm located in southern Fujian province had built its business around his Chinese name and famous jersey number "23" without his permission.
Earlier this year, a court ruled in favor of Qiaodan over the trademark dispute, later upheld by the Beijing Municipal High People's Court.
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