BEIJING, June 21 -- The Chinese government has promised support for migrant workers, college graduates and army veterans who wish to return to their rural hometowns to start businesses amid a national campaign to boost entrepreneurship and employment.

The State Council, China's cabinet, released a guideline recently saying the government will lower the threshold for them, offer tax breaks, cut administration fees, subsidize business loans and optimize supporting policies.

"Cost reduction is vitally important for startups. These policies serve them right," said Zhou Tianyong, professor with the Party School of the Communist Party of China Central Committee.

Zhou further advised entrepreneurs to attend training sessions to know market better, to be risk-conscious and to improve themselves.

"We must make full use of existing resources like economic development zones and innovation parks to avoid unnecessary duplication of investment," said Chen Yu, deputy head of the China Association for Employment Promotion.

E-commerce startups in rural areas should be prioritized since they are lowcost, diversified and efficient, said Chen.

"Migrant workers, college graduates and army veterans willing to return to their rural hometowns to start new businesses are important forces for the national campaign to boost mass entrepreneurship and innovation given that they have accumulated certain capital, ability and experiences," said Xin Changxing, vice minister of human resources and social security.