The promotional video of CPG is broadcasted on the big screen in New York Times Square. (Photo source: gmw.com)

A publicity video for China Publishing Group (CPG) is being braodcasted on the biggest LED screen in New York Times Square. The video, which debuted on May 26, will be played 110 times a day and 30 seconds each time until June 4.

Times Square is a popular advertising space with the highest commercial value in the world, with over 500 thousands visitors per day. With the name "Read China", the advertisement takes the form of sand painting. It is the first time that a Chinese publisher has appeared on the big screen of Times Square.

BookExpo America (BEA) 2015 is held in New York City from May 27 to May 31, and China is the guest of honor this year. The advertisement has shown the international influence of CPG and the competitiveness of Chinese publishers. CPG has made full preparation for the BookExpo, bringing over 500 book titles to the event.