On Sept. 16, Weetabix held the 8th meeting of the first session of board of directors, and the conference of communication on the plan for Chinese business. Lv Yongjie, the Bright Food Group’s Chairman and Secretary of the Party Committee, attended the meeting.

At the meeting, Weetabix’s CEO and CFO introduced the business circumstance and financial condition in 2014 of Weetabix. Generally speaking, Weetabix faces challenges in British market, but its international market has developed quickly. Weetabix’s management level expressed that, the Company would drive growth by means of production innovation and marketing promotion, etc., and meanwhile, the Company would put forth effort to develop the emerging markets such as China, Africa, and Middle East, etc. Weetabix’s Chinese team brought forward clear objective and concrete measures for 2015, striving to achieve great breakthrough on the existing basis.

Chairman Lv Yongjie expressed his gratitude to the management level for their efforts and achievements in the austere market environment. He requested the management level to put growth at the first place, and to make Weetabix’s local business in Britain and international business become further larger and stronger. (Wang Lili)