Xinhua launches multimedia reportage on China's reforms

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BEIJING, Nov. 7 -- China's Xinhua News Agency debuted its latest multimedia reportage project, "New Reform in China," on its online portal www.xinhuanet.com on Thursday, in the run-up to a key meeting of the Communist Party of China (CPC).

The Chinese-English bilingual multimedia narrative of the country's reforms, initiated and produced by Xinhua's Department of China News for World Service, went online before the opening of the Third Plenary Session of the 18th CPC Central Committee, scheduled to run Nov. 9 to 12.

The much-anticipated meeting will serve as the forum to map out a blueprint for comprehensive reform of the world's second-largest economy.

The highly visualized and interactive project, which unifies text, images, diagrams and video clips, features nine topics, including the footprints of Chinese President Xi Jinping, China's ongoing high-profile anti-corruption campaign and neologism of the country's reforms.

To access the project via new media, users can follow the account "iFocus," a Xinhua mobile multimedia platform which includes an Android-based mobile application, and accounts on popular Internet-based smartphone chatting tool WeChat and microblogging platform Sina Weibo, as well as a number of news feeds on some of China's biggest mobile news portals.

Readers will be only a few clicks away from an overall picture of the ideas and initiatives of the new generation of top Chinese leaders who took the stage last November.

The project will also shed light on the reform prospects.

It marks Xinhua's latest efforts to tell Chinese stories to the overseas readership against the backdrop of profound change in the world's media industry.

"New Reform in China," which came on the heels of Xinhua's two other integrated reportage projects this year, "Green Ribbon of the Earth" and "Chinese Dream," is the news agency's first integrated news product of international communication.

"Green Ribbon of the Earth" focused on China's 35-year national forestation project to combat land desertification in the country's northwest, north and northeast.

The reportage of "Chinese Dream" was themed around the zeitgeist phrase used to refer to national prosperity, revitalization of the nation and its people's happiness.

During the planning stage for this latest multimedia project, Xinhua solicited suggestions and requests from its readers from home and abroad to better guide the tailor-made "New Reform in China."

It can also be found at http://www.chinafeatures.com/edge/home/home.html.

• CPC key session to inspire new change in China
• Previous Third Plenary Sessions
• Hopes high on income distribution reform
• Plenum offers new platform for urbanization
• China's reform energizes the world
• Chinese leadership seeks maximal reform consensus
• Chinese expect more benefits from new reforms
• Reform roadmap before key meeting
• China's top political advisor stresses non-public economy
• Communist Party & gov't leaders' voice on China's reform

• The CPC Third Plenary Session

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