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Singapore Airlines' girls give up bright blue eyeshadow for new look


13:53, April 03, 2013

SINGAPORE, April 3 (Xinhua) -- The Singapore Girl, the flight attendant that has been featured in the advertisements of Singapore Airlines over the decades, is getting a more subtle and modern look, local daily Straits Times reported on Wednesday.

She has now given up her bright blue eyeshadow, and the colors on her face are less striking, though she is still immaculate in her body-hugging signature kebaya -- a traditional blouse-dress combination that is worn by women in Southeast Asia -- with her hair nicely done.

She is sticking to blue, green, plum and brown eye make-up, and red lipstick to complement the colors of her kebaya.

But the tones and shades are more subtle than before and trendier, said Marvin Tan, the airline's head of cabin crew.

"We took into account feedback from some customers that the previous colors seemed to be on the strong side," the newspaper quoted Tan as saying.

Alex Wong, a 53-year-old businessman, said, "I'm glad the SIA Girl is moving towards a softer look. I do think some of them are too heavily made up, especially when compared with girls from other carriers."

Freelance make-up artist Dollei Seah believes that SIA is taking the right step. "Wearing a blue outfit with blue make-up is very 80s. You can keep the blue but it should not be too much and it should be blended with other shades to create a more natural look."

The stewardesses have been taught to create the new look for themselves - part of a grooming road show to reiterate the importance of looking and feeling good, Tan said.

SIA has about 7,800 cabin crew and seven in 10 of them are Singaporeans. The rest are from Malaysia and other countries, including China, Japan, India and Thailand.

"Everyone has an opinion on SIA service and our cabin crew. People want to give feedback and I don't think that's necessarily a bad thing. Our crew work very hard and do us a lot of credit but we also know we have to keep working and improving," Tan said.

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