Well-known Chinese baijiu brands including Moutai and Wuliangye have lowered their prices just before Spring Festival, which is usually the peak season for liquor sales.
The price cuts come amid a recent ban on alcohol in military units, as well as a commitment by the central authorities to crack down on extravagance in Party organs, government departments, public-funded institutions and State-owned companies.
At Hai Yan, a chain store that sells tobacco and alcohol in Shanghai, prices for Moutai and Wuliangye have dropped by 700 yuan ($112).
A sales representative at Shanghai First Food Mall on East Nanjing Pedestrian Road in downtown Shanghai said the prices of all Moutai liquors have been slashed by 10 percent, while the prices of Wuliangye have not changed.
The price of Moutai at the Changcheng chain store of tobacco and spirits of Shanghai Huaihai Commercial (Group) Co Ltd in Shanghai has been reduced by 500 yuan.
Moutai has now fallen out of the top 10 preferred brands for gifts among Chinese millionaires, according to Hurun Report's 2013 Chinese Luxury Consumer Survey.
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