Chairman of the Board of Supervisors Cui Zhiren visits the French company DIVA

On the morning of July 3, Cui Zhiren, Chairman of the Board of Supervisors of Bright Food Group led a team to visit the French wine company DIVA for survey and investigation. CEO Rousseau of DIVA introduced the company’s business conditions, corporate governance, core competitive advantages in details since the cooperation between the two companies to the delegation led by Chairman Cui. He expressed his aspiration to develop Chinese market and his confidence in Chinese market.

In June 2012, Shanghai Tangjiu (Group) Co., Ltd. (SSCW for short hereafter) invested in DIVA and then obtained 70% of its stock shares. This was the first acquisition of French vintner for Chinese companies, which created a new mode of “leading the heavy section with light industry, connecting domestic business to overseas operation, managing the hard with the soft” for international layout with the capability to gather multiple resources. It marked the new achievements made by Bright Food Group in practicing international development and management philosophy.

Located in Bordeaux area, southwest of France, DIVA was founded in the 1970s, with a history of over thirty years. As one of the high-end wine dealers in the Bordeaux market, it earns a high reputation in the wine industry around the Bordeaux area and has the dealership of seven of the top ten chateaus in France, including Lafite, Latour, Margaux, etc. Core managers of the company are senior insiders in Bordeaux wine industry with years of experience and long-term stable partnership with top chateaus.

After hearing the report by DIVA, Chairman Cui said that his visit had helped him know well the overall situation of Bordeaux wine market and deepen his understanding of the wine culture of Bordeaux. The great influence that Mr. Rousseau has in Bordeaux wine industry is an advantage for the development of DIVA. With the significant prominence of the brand, and the management team of high professional marketing ability in wine industry and international business operation ability, the company enjoys a substantial profit that grows stably.

Chairman Cui pointed out, DIVA project has created a new mode for the Group to invest in foreign countries, and the favorable beginning has laid down a solid foundation for the Group to integrate more international wine resources and brands. He expected each party would play its advantage to achieve mutual benefits and win-win results, and that DIVA would pay high attention to the product quality assurance of Bordeaux wine, food safety management, warehouse logistics and supporting facilities, and sales and risks of wine in stock and ordered, so as to promote stable and sound development for the company.

Accompanied by CEO Rousseau of DIVA, Chairman of the Board of Supervisors Cui Zhiren and other team members visited top chateaus in Bordeaux like Chateau Margaux and Chateau Palmer, tasting wine of high quality onsite in Bordeaux.