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| (China Daily) |
Lost in Thailand, he says, is a typical road-trip comedy, Finding Mr. Right is a romantic comedy or "chick flick", and Chinese Zodiac is an action comedy.
"What these films have in common is they respect the narrative, structure and storyline of classic film genres, which have been proven by thousands of films and are accepted by viewers," he says.
Mainstream audiences connect with these movies, which deal with everyday issues.
A report released by Beijing Normal University on May 7 studied recently released popular domestic comedies. The study found that the average age of the viewers is around 30, and 60 percent of them went to college.
"Today the mainstream filmgoers' age and background allow them to easily relate to urban romance comedies such as Finding Mr. Right and Love is not Blind, as well as to their directors, who are aged 30-40," says senior producer Gao Jun.
Costume epics are another prevailing genre of domestic films, but they are increasingly becoming less fashionable. Local costume epics, such as Zhang Yimou's Hero and Chen Kaige's The Promise, require major investment and a large cast, but often lack solid storylines.
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