Profile: Liu Yunshan: Down-to-earth journalist joins CPC top leadership (8)

（Xinhua） 08:43, December 26, 2012

In this file photo taken on Dec. 1, 2010, Liu Yunshan (L, front), then a member of the Political Bureau of the Communist Party of China (CPC) Central Committee, also a member of the Secretariat of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee, shakes hands with representatives attending the Ninth National Congress of the China Dancers Association before the opening ceremony of the congress in Beijing, capital of China. (Xinhua/Li Tao)

Seeing the timely reports, the Chinese people showed an outpouring of love and donated billions of yuan to help survivors from the quake that left 87,000 people dead or missing.

The Publicity Department of the CPC Central Committee later reassured Chinese media to swiftly, accurately, openly and transparently report on major social events of public concern under the effective management and proper guidance of higher authorities.

Such a media atmosphere led to the exposure of several food and drug safety scandals in the past several years, including farms adding cancer-causing clenbuterol to pig feed to produce lean meat, restaurants serving food cooked with recycled oil known as "gutter oil," infant formula tainted with melamine, and chromium-contaminated capsules.

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