Profile: Liu Yunshan: Down-to-earth journalist joins CPC top leadership (7)

（Xinhua）  08:43, December 26, 2012

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At his helm, the Publicity Department of the CPC Central Committee is devoted to building ideology, culture and theory, since publicity has always been an important part of the work for the CPC in governing China.

As deputy head of the Publicity and Ideological Work Leading Group of the CPC Central Committee, Liu mobilized more than 3,000 scholars and researchers in 2004 to work on an eight-year project on better adapting Marxism to China's real conditions. Some latest ideological research results were used in designing disciplinary layout of social sciences and compiling textbooks.

He encourages the Party and government departments to appropriately treat, use and manage media and create conditions for media to sniff out wrongdoing or corruption.

Minutes after the 8.0-magnitude earthquake rocked southwest China's Sichuan and neighboring Gansu and Shaanxi provinces on May 12, 2008, Liu asked the China Central Television to live broadcast the catastrophe without interruption to inform the nation of the relief work.