Top 3: Phil Mickelson
Brand Value: $26 million
Inducted into the World Golf Hall of Fame in May, 2012 based on 40 PGA victories (ninth all-time) and four major titles (second-most during the past 20 years). Earned a combined $37 million from endorsement partners such as Callaway, Barclays, KPMG, Exxon, Rolex and Amgen/Pfizer.