Top 8: Mahendra Singh Dhoni
Brand Value: $17 million
Dhoni captained the Indian national side to a World Cup victory in 2011 and led the Chennai Super Kings to a second-place finish in this year's Indian Premier League. In 2010 he landed a three-year deal with United Breweries that pays nearly $2 million per year, thought to be the largest annual payout ever earned by an Indian athlete, and took in $23 million in total pitching products.