Guizhou Xijiu 2026 Short Video Competition launched

The Guizhou Xijiu 2026 Short Video Competition: Mid-Autumn Night Xijiu Delight was officially launched by leading Chinese liquor maker Guizhou Xijiu on Sept. 9.

A poster of the Guizhou Xijiu 2026 Short Video Competition: Mid-Autumn Night Xijiu Delight. (Photo courtesy of the organizer)

Centered on the theme of "the good life," the competition invites entries in four categories: scenic beauty, food, home living and folk customs, covering everything from breathtaking landscapes and family feasts to bustling streets and time-honored intangible cultural heritage.

Entries can take various forms, including everyday-life documentaries, short films, vlogs and travel videos, all aimed at capturing what "the good life" looks like through the entrant's own lens.

Combo photo shows the four categories for entries in the Guizhou Xijiu 2026 Short Video Competition: Mid-Autumn Night Xijiu Delight. (Photo courtesy of the organizer)

The competition is open to content creators and, for the first time, includes an international entry channel. Overseas participants can join via platforms such as TikTok and YouTube by posting original works tagged with the hashtag #MidAutumnWithXijiu or #Xijiu2026ShortVideoContest, which will count as a valid entry.

Submissions will be accepted from Sept. 9 until midnight on Oct. 10, 2026. For further details, see the contest guidelines on the official WeChat account of Guizhou Xijiu Sales Co., Ltd. or on People's Daily Online Plus, a mobile application launched by People's Daily Online.