New investment promotion video for E China's Jinan released

Thousands of years of heritage point towards a promising future.

Jinan, capital of east China's Shandong Province, is known as the "City of Springs" and draws global attention with its rich culture, vibrant energy and forward-looking vision.

Opportunities rooted in time-honored traditions

Jinan boasts a time‑tested business heritage that has endured for centuries. Shaped by its rich landscape and commercial heritage, the city gave rise to the world's earliest‑known trademark, "White rabbit grinding medicine." In 1906, Jinan opened its own commercial port, standing at the forefront of the opening‑up drive. Blending Confucian philosophy with commercial vitality, it pursues innovation while preserving its heritage and embraces new growth through greater openness.

Jinan's GDP has exceeded 1.42 trillion yuan (about $211.31 billion), securing its position among China's top 20 cities. Strategic dividends provide powerful momentum for entrepreneurs and innovators.

(Photo provided to People's Daily Online)

Opportunities built on robust industrial foundations

Jinan has cultivated thriving industrial strengths. It has grown into a major advanced‑manufacturing base in China, and is home to large-scale information technology service clusters. Large‑scale industrial clusters spanning electronic information, automobiles, steel, high-end software and special-purpose equipment have flourished. Products from local companies including Inspur, Iraeta and China National Heavy Duty Truck Group Co., Ltd. are gaining global recognition, setting new benchmarks for industrial development.

Innovation is driving new growth and greater openness. Jinan hosts northern China's largest laser equipment industrial base. Right here, researchers have solved world-class technical challenges in 12-inch silicon carbide substrate. The city is home to China's largest UHV power transmission and transformation equipment base and China's first university named after aerospace information technology. The Jinan-1 is the world's first quantum micro-nano satellite. New opportunities keep emerging in Jinan, just like its ceaseless natural springs.

(Photo provided to People's Daily Online)

Opportunities nurtured by a fertile business ecosystem

Jinan is a national comprehensive transport hub reaching global markets. The city's China‑Europe Railway Express network has expanded to 15 routes, reaching 23 countries. Ports along the Xiaoqing River support river-sea combined transport. High-speed rail services enable trips from Jinan to 366 cities nationwide within one day, while its airport operates 174 air routes linking 99 cities worldwide. The multimodal transport network integrating road, rail, water and air transport strengthens Jinan's connectivity with domestic and international markets.

Streamlined government services create a top-tier business environment. Nearly 900 financial institutions have set up operations here. Jinan hosts China's first pilot zone for science-and-technology-oriented financial reform and has been honored as a benchmark city for international-standard business environments. Efficient government services enable entrepreneurs to concentrate on business growth.

Jinan is an ideal place to live and work, with a strong culture of innovation. More than 1,209 natural springs shape the city's character. A talent pool of 3.1 million people gathers here, and Jinan has been named China's top talent‑attracting city for four years in a row. Twenty national key laboratories and 126 provincial‑level key laboratories form a solid innovation backbone. With an inclusive mindset, Jinan welcomes talents from all backgrounds to unlock innovation potential.

(Photo provided to People's Daily Online)

Choose Jinan, unlock boundless possibilities.

Drawing wisdom from history and gathering momentum from the new era, this trillion‑yuan-GDP‑level city extends a sincere invitation to global partners. Let us join hands to write brilliant new chapters together.

(Article Provided by the Shandong Branch of People's Daily Online)