Yunnan's Honghe Culture and Tourism 2026 Global Promotion Event held in Beijing

On July 31, the Honghe Culture and Tourism 2026 Global Promotion Event was held at the New Media Tower of People's Daily in Beijing. Hosted by the Culture and Tourism Bureau of Honghe Hani and Yi Autonomous Prefecture, southwest China's Yunnan Province, the event promoted the prefecture's tourism resources and cultural brand to a global audience.

Poster for the Honghe Culture and Tourism 2026 Global Promotion Event.

Honghe is the world's only destination holding UNESCO World Heritage, Globally Important Agricultural Heritage Systems, and World Heritage Irrigation Structures designations simultaneously, anchored by the Hani rice terraces, the old town of Jianshui, and the China-Vietnam Railway. Its 13 counties offer wellness tourism, rural tourism, cross-border travel, and more, backed by a location facing South and Southeast Asia.

Zhang Muxing, deputy governor of Honghe Hani and Yi Autonomous Prefecture, highlighted the region's natural environment, including over 60 percent forest coverage and China's first prefecture-level "natural oxygen bar" status, along with local specialties like blueberries and Mengzi pomegranates. The Honghe Culture and Tourism Bureau also signed a cooperation agreement with People's Daily Online's Yunnan Channel to jointly promote the region's tourism brand.

Honghe's tourism ambassador "Honghe Niuniu" appears at the Honghe Culture and Tourism 2026 Global Promotion Event. (People's Daily Online/Xue Dan)

Tang Weihong, vice president of People's Daily Online, noted the platform's reach across 18 foreign languages and nearly 1.2 billion users, and its growing role in AI-driven content, as key strengths in supporting Honghe's push for international visibility.

The event also unveiled an AI virtual tourism ambassador, "Honghe Niuniu," featured stories from a travel writer and a tourism blogger, and launched a global campaign inviting the public to submit slogans capturing Honghe's appeal.

The global campaign to collect slogans for the Honghe IP is launched at the Honghe Culture and Tourism 2026 Global Promotion Event. (People's Daily Online/Xue Dan)