34th National Book Expo kicks off in Hangzhou

This photo taken on July 24, 2026 shows the opening ceremony of the 34th National Book Expo in Hangzhou, east China's Zhejiang Province. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People visit the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

Novelist Mai Jia speaks during the opening ceremony of the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

A woman selects merchandise at the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People visit the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

A child reads a book at the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People visit the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People visit the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People select merchandise at the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)

People visit the 34th National Book Expo in Hangzhou, east China's Zhejiang Province, July 24, 2026. The event kicked off here on Friday with nearly a million publications of various types on display, either online or on site. (Xinhua/Jiang Han)