Interview: Jordanian products eye wider access to Chinese market through import expo

AMMAN, Nov. 11 (Xinhua) -- The China International Import Expo (CIIE) offers promising opportunities for Jordanian industrial products to gain greater access to the Chinese market, providing a platform to promote exports and diversify the country's export markets, said Nael Al-Husami, director general of the Amman Chamber of Industry.

Five Jordanian companies from the food and chemical industries participated in this year's expo, with their participation organized by the Amman Chamber of Industry in cooperation with Chinese partners, Al-Husami said.

Al-Husami said Jordanian food products, chemicals and detergents have strong potential in the Chinese market, citing their quality and established reputation in international markets.

China offers significant potential for Jordanian finished products, as the country's exports to China currently consist mainly of raw materials, particularly phosphate and potash, he said.

Some Jordanian companies have already started expanding their presence in China by opening branches and sales outlets, demonstrating the potential for more Jordanian products to reach Chinese consumers and establish a foothold in the market, Al-Husami added.

Al-Husami also highlighted the expo's role in demonstrating China's commitment to opening its market to foreign products and promoting international trade.

China's industrial and economic development over recent decades has enabled it to supply consumers worldwide with a wide range of products at competitive prices, while strengthening industrial integration, investment and international trade, he said.

The ninth CIIE, running on Nov. 5-10 at the National Exhibition and Convention Center in Shanghai, has attracted 4,142 overseas exhibitors, making it one of China's major platforms for international trade and imports.