Danish ambassador calls for dialogue to strengthen EU-China trade ties

The China International Import Expo (CIIE) provides an important platform for foreign companies to showcase their products and technologies and tap into the vast Chinese market, Danish Ambassador to China Michael Starbæk Christensen said during the ninth CIIE in Shanghai.

"The CIIE is the biggest showroom for foreign companies to show their products, their technology," Christensen said, highlighting the expo's importance for healthcare companies seeking opportunities in China.

He said the Danish pavilion offers companies an opportunity to showcase their expertise, technologies and products to the Chinese market.

Noting China's vast consumer market and growing emphasis on healthcare, Christensen pointed to the country's Healthy China 2030 strategy as an important area of cooperation between the two countries.

He said Danish companies could provide solutions tailored to the needs and challenges of the Chinese market.

Speaking about the broader significance of the expo, Christensen noted that the CIIE, with its focus on imports, serves as a reminder that international trade goes both ways.

He expressed confidence that the success of the CIIE could contribute to improved EU-China relations, while emphasizing that foreign companies must offer products and services that meet market demand and create value.

"Trade is not a zero-sum game," the ambassador said. Looking ahead to EU-China economic and trade relations, Christensen emphasized the importance of resolving differences through dialogue and negotiation.

"The good thing with EU-China is that we look for negotiated solutions. Both sides are willing to find solutions, and that's a good place to start," he said.

"I'm hopeful that the EU and China will find a new and good balance, and then we can continue trading with each other," he added.