Integrating funds from projects in various levels, Ning’er County of Pu’er City has been vigorously promoting the Keli Pu’er tea culture, tea-horse ancient road culture and caravan culture. In this regard, it has completed the restoration of the 4.3-kilometer-long ancient tea-horse road, stretching from the slope of Keli to Simao. In addition, it has repaired 17 manmade landscapes, including the Solid Tree Lianxin Bridge, which shall serve as tourist attractions.

At present, Naokeli Village is home to seven shops, more than 30 restaurants and inns, more than 40 mobile booths, and one e-commerce public service station. About 1,000 tourists visit the village on a daily basis, with its annual income from tourism reaching RMB 15 million.