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Female entrepreneur made $1million in ONE DAY selling Australian-made goat milk soap to Chinese shoppers with itchy skin conditions

(Mail Online)    10:12, November 17, 2016

In 2011, pharmacist Danielle Di Pilla (pictured showing her product to actor Hugh Jackman) started sourcing goat milk from a small Victorian farm to make soap products for customers with itchy skin conditions and it quickly became a massive business

A Melbourne woman has made $1 million in just 24 hours selling Australian-made goat soap to Chinese shoppers.

In 2011, pharmacist Danielle Di Pilla started sourcing goat milk from a small Victorian farm to make soap products for customers with itchy skin conditions, including eczema and psoriasis.

She quickly started selling the product to the wider community through Chemist Warehouse and the discount chain was a massive seller at last Friday's online 'global carnival,' Singles Day.

'We're very happy with the result; we did double (compared to) last year,' she said, the Courier Mail reported.

Ms Di Pilla sold 350,000 Goat Soap items and raked in more than $1 million during the retail frenzy.

This was her second year launching a Tmall store and selling through the Singles Day website Alibaba.

There are more than 40 products in the Goat range and six soap flavours, including lemon myrtle, oatmeal and manuka honey

'Obviously it’s difficult to get into bricks and mortar stores in China, but we were able to leverage our relationship with Chemist Warehouse,' she said.

The discount chain store managed to sell $2 million worth of stock in the first 13 minutes.

Ms Di Pilla started the Goat Soap as a family business on a small farm in Traralgon, Victoria, after finding a gap in the market.

As a pharmacist, she knew customers with skin conditions such as eczema struggled to find perfume-free, soothing soap products at local stores.

The 100 gram soaps retail at Chemist Wearhouse for $2.99.

The retail frenzy is launched at midnight in China (3am AEST) on November 11 each year and lasts for just 24 hours, with shoppers around the world logging onto web portal, Alibaba, to give the Chinese economy a $20 billion boost.

Last year, Chemist Warehouse sold $1 million worth of goods in just three minutes and returned for a second year to successfully double that figure.

The chain store sold vitamins from Swisse, Blackmores, Healthy Care, Ostelin, Carusos and QV.

 

 

 

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(Web editor: Ma Danning, Bianji)

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