Yin Jing (left), president of Tmall 3C & Home Appliance Business Unit of Alibaba Group and John Kelley, senior director of International Programs and show director of CES Asia, speak at the ceremony of the first TES conference held on April 11, 2016 in Hangzhou, Zhejiang province. [Photo provided to chinadaily.com.cn]\

Ying said the summit, whose theme is "making technology fashionable", is the first of its kind held by the company, and will not just be a normal event for partnership building for Tmall's online shop owners. Global cutting-edge gadgets will make their China debut and online distribution and trendy tech topics will be discussed during the keynote speech and panel discussion sessions of the event.