The third season of A bite of China was launched by CCTV-9 in Beijing on May 15, 2015. According to Chen Xiaoqing, senior director of A Bite of China series, the third season will start shooting in September and be aired in the middle of next year.

A bite of China is now the most successful domestic documentary series. The advertisement naming rights of the third season attracted 118 million yuan on November 18, 2014. The success of the first two seasons has already had a global impact. The first season received high praise from the public, while the second season attracted considerable controversy over its stories. Chen Xiaoqing says that the third season will have a different balance between the food and the stories, and put greater stress on the food.

Compared with the first two seasons, the third season will have a more globalized perspective. It will make comparisons between Chinese food and foreign food in other countries. As well as China, many places in South America, Europe, and East Asia will be chosen as shooting locations.

This article was edited and translated from 《舌尖上的中国》第三季启动, source: People's Daily Overseas Edition.