Ant Financial, Bosera Asset Management, Shanghai Gildata and China Securities Index (CSI) jointly released the world's first e-commerce big data index – CSI Taojin big data 100 index (Taojin 100 index) on April 10, 2015. At the same time, fund products linked with this index have entered the procedure for examination and approval. A guaranteed fund and an index fund will be launched at the end of April.

Wang Deying, vice president of Bosera Asset Management, said that the Taojin 100 index is based on the mass e-commerce transaction data on the big data platform of Ant Financial. This index can predict the future profit status of an industry and on this basis, 100 stocks are chosen to form an investment portfolio.

Currently, the trading value of China's e-commerce amounts to 10 percent of the total retail sales of consumer goods. Compared with data acquired by financial institutions through surveys and analysis, the complete sample and real time data provided by the e-commerce platform will reflect the changes in every industry more directly and accurately.

According to Bosera Asset Management, due to the substantial increase in timeliness, Taojin 100 index will review its sample stocks every month instead of adjusting the constituent stocks every half year like other indexes. In this way, Taojin 100 index can better reflect the dynamic changes of the market.

The financial information service platform of Ant Financial, which collects mass on-line and off-line transaction data, has opened to other fund companies.

Lei Ming, manager of the financial services department of Ant Financial, said that Ant Financial has opened its data, technology and channels to the fund industry, and in the future, the company will gradually lower the cost of access.